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Job Ready & Expert-Level Digital Marketing Course in Chennai

Courseinn Academy’s classroom digital marketing course in Chennai is an internship based course that teaches all the major digital marketing modules. Boost your career and Stay Relevant with the world's most recognized Digital Marketing Certification Course in Chennai.

Why Courseinn Academy?

  • Get Trained by Digital Marketing Agency Experts!
  • Practical Classes based on Real Time Projects
  • Doubt clearing and feedback sessions after every class
  • 100 % Placement & internship
  • Official partners of Google & Meta
Download Syllabus Here Google Customer Reviews (4.8/5.0)
10,000+ Students Trained
10+ Expert Trainers
22+ Advanced Modules
10 + Capstone Projects
100% Internship Opportunity
100 + Placement Assistance

Advanced Certificate in Digital Marketing Course Overview

Courseinn Digital marketing course in Chennai is creating a benchmark for future marketing trends though it helps grow your business or career. Indeed most of the companies started hiring the best digital marketers who have marketing and advertising skills and can fill the void to expand their brand with regards to the digital trend.

Courseinn Academy takes the sole responsibility of each and every student to have a great career in the digital marketing sector. There are thousands of success stories we get from our students and we are happy that we have given our best in crafting our students' future.

KEY FEATURES

  • Flexible Weekday and Weekend Batches.
  • 100% Guaranteed Internship upto 6 Months.
  • No Restriction on training time and duration.
  • 30+ Industry Certified & Trending Modules
  • Masterclasses delivered by In-House Trainer
  • Hands-on 10+ Live Project Experience
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Digital Marketing Course

What Will I Learn from Certified Digital Marketing Course?

You will be armed with the know-how, the experience and the insights to be able to work and speak with authority in this fast-paced industry.

Module 1 Fundamentals of Digital Marketing: 2 Hours
Theory: 2 Hours | Practices: 0 Hours
  • What is Digital Marketing?
  • Clarify the Goals of Your Marketing Campaign
  • Digital Customer Lifecycle
  • Digital Marketing Chennel & Methods
  • Understanding Digital Marketing Strategy
Module 2 Fundamentals of Website: 4 Hours
Theory: 2 Hours | Practices: 2 Hours
  • How the Web Works
  • Fundamental Domain
  • Fundamental Web Server & Types
  • What is the function of a website?
  • Structure of Website - Must know
Module 3 WordPress Management: 6 Hours
Theory: 3 Hours | Practices: 3 Hours
  • How to choose a right domain name
  • How to choose the right web hosting
  • How to Install & Setup a WordPress Blog
  • How to Setup the themes
  • How to Manage the Pages & Post
  • Best-in SEO Plung-in for Boost your SEO Ranking
Module 4 SEO (Search Engine Optimization): 30 Hours
Theory: 15 Hours | Practices: 15 Hours
  • Introduction to SEO
  • How Search Engines Work
  • Keyword Research
  • On-Page Optimization
  • Website Management and Optimzation
  • Search Console
  • Off-Page SEO
  • Google Ranking Updates and Algorithms
Module 5 Local SEO ( Location Based Search Results): 5 Hours
Theory: 2 Hours | Practices: 3 Hours
  • What is Local SEO
  • Local Ranking Factors
  • Google My Business
  • Google Posts and Q&A
  • Links
  • Content
  • Citations
  • Reviews
  • Local Markup Schemas
  • Other Signals
  • Reporting
Module 6 Content Marketing: 6 Hours
Theory: 3 Hours | Practices: 3 Hours
  • Introduction to Content Marketing
  • Building a Content Creation Framework
  • Planing a Long-Term Content Strategy
  • Generating Content Ideas
  • Creating Quality Blog Content Your Audience Loves to Read and Share
  • Extending the Value of Your Content Through Repurposing
  • Creating Topic Clusters and Pillar Pages
  • Building a Guest Blogging Strategy Powered by SEO
  • How to Effectively Promote Content
  • Measuring and Analyzing Your Content
Module 7 Tag Manager: 3 Hours
Theory: 1 Hours | Practices: 2 Hours
  • Starting out with Google Tag Manager
  • Setting up Google Tag Manager
  • Collecting data using the Data Layer, variables, and events
  • Using additional tags for marketing and remarketing
Module 8 Introducing Google Analytics 4 (GA4): 5 Hours
Theory: 2 Hours | Practices: 3 Hours
  • Set up Analytics
  • Events
  • Conversions
  • Manage accounts and users
  • Analytics Intelligence
  • Reporting
  • Ecommerce
  • Advertising
  • Audiences, remarketing, and User-ID
Module 9 Paid Search (PPC) with Google Ads: 10 Hours
Theory: 5 Hours | Practices: 5 Hours
  • Understanding Pay Per Click Marketing
  • Choose the right keywords for the best results
  • Create compelling landing pages and ad copy
  • Set up a Google Ads account and create paid search campaigns
  • Manage a paid search campaign budget
  • Understand the rationale behind your bid choices
  • Optimize a paid search campaign using a variety of clever methods
  • Get familiar with Responsive Display Ads for effective campaigns on any device
  • Set up conversion tracking and how to track phone calls from your website
  • Reach your audience with targeting, bidding, and remarketing tactics
Module 10 Understanding Performance Marketing: 2 Hours
Theory: 2 Hours | Practices: 0 Hours
  • What Is Performance Marketing?
  • How Performance Marketing Works
  • Top Performance Marketing Channels
  • Benefits of Performance Marketing
Module 11 YouTube Channel Management: 6 Hours
Theory: 3 Hours | Practices: 3 Hours
  • Understand YouTube's Platform and Algorithm
  • How to Create an Optimized YouTube Channel
  • How to Upload and Manage Video Content on YouTube
  • Scaling Your YouTube Channel: YouTube SEO and More
Module 12 YouTube and Display Advertising: 8 Hours
Theory: 4 Hours | Practices: 4 Hours
  • Fundamentals of Display and Video Advertising
  • Google Display Network and Video Ad Formats
  • Creating and Managing a YouTube Channel
  • Creating Display and Video Campaigns
  • Targeting Display and Video Campaigns
  • Measurement and Optimisation
  • Remarketing
Module 13 Google Shopping Campaigns: 8 Hours
Theory: 4 Hours | Practices: 4 Hours
  • Understanding Google Shopping Campaigns
  • Setup Google Merchant Centre for Business
  • Create and Upload Product Datafeed
  • Link with Google Ads
  • Shopping Campaign Settings
  • Shopping Campaign Structure
  • Negative Keyword Implementation
  • Launch Shopping Campaigns
Module 14 Social Media Management: 10 Hours
Theory: 5 Hours | Practices: 5 Hours
  • Understand the social media landscape
  • Understand the customer journey
  • Create a social media page for your business
  • Building a Content Strategy for Social Media
  • Create a content calendar for your business
  • how to gain followers, and the best means to engage them
  • Establish, Connect and Engage a Page Following
  • Establish Your Business Presence With Communication Tools
Module 15 Digital Design Mastery: 6 Hours
Theory: 2 Hours | Practices: 4 Hours
  • What is Digital Design?
  • Introduction to Canva
  • Graphic Design Principles & Basics
  • Designing Social Media Graphics On Canva
Module 16 Facebook Advertising: 10 Hours
Theory: 5 Hours | Practices: 5 Hours
  • Business Manager: Billing, Payments and Tax Information
  • Facebook Ads Manager: What you need to know
  • How to use Meta Ads Manager to set a budget and a schedule
  • The Essential guide to Facebook's ad campaign structure
  • Align a business goal to an ad objective
  • How to choose ad placements in Meta Ads Manager
  • Ad audiences and delivery
  • Select an ad format to align with your business goals
  • How to improve your ad delivery
  • Pixel Integrations & Event Setup
  • Building a Full-Funnel Content Marketing Strategy on Facebook
  • Find campaign results in Meta Ads Manager
  • Measure the success of your ads
Module 17 Instagram for Business: 7 Hours
Theory: 3 Hours | Practices: 4 Hours
  • Get set up for success with a profile that attracts and welcomes visitors.
  • Attracting the right people and find accounts that you want to follow.
  • Create successful posts, use photos and videos to keep them interested.
  • Inspire people to take actions that lead to business results.
  • Setup a shop on Instagram
  • Develop the right Instagram strategy
  • Optimise your shop
  • Advertise on Instagram using Meta Ads
Module 18 Linkedin Marketing: 6 Hours
Theory: 3 Hours | Practices: 3 Hours
  • Building an Organic Presence with LinkedIn Pages
  • Managing People, Ad Accounts, and Pages with Business Manager
  • Getting Started with Campaign Manager
  • Building a Full-Funnel Content Marketing Strategy on Facebook
  • Align a business goal to an ad objective
  • Introduction to LinkedIn Ads
  • LinkedIn's Ad Targeting and delivery
  • Ad Formats on LinkedIn with your business goals
  • Pixel Integrations & Event Setup
  • How to improve your ad delivery
  • Ads budget and a schedule
  • Reporting and Analytics for LinkedIn Ads
Module 19 Email Marketing: 6 Hours
Theory: 3 Hours | Practices: 3 Hours
  • Email Marketing Overview & Key Concepts
  • Email Service Providers
  • Email Types
  • Outbound and Inbound Email Marketing
  • Data Capture
  • Importing Contacts
  • Segmentation
  • Lead Scoring
  • Email Template Design
  • Email Campaign Creation
  • Campaign Delivery Management
  • A/B Testing & Campaign Performance
Module 20 Blogging: 6 Hours
Theory: 3 Hours | Practices: 3 Hours
  • What is Blogging
  • How to Start a Blog?
  • Create Blog Using WordPress/Blogger
  • Blog SEO
  • Way of Getting Traffics
  • How to Get Guest post Article for your Blog
  • Setup Analytics
Module 21 Affiliate Marketing: 6 Hours
Theory: 3 Hours | Practices: 3 Hours
  • What is affiliate marketing?
  • How does affiliate marketing work?
  • Which companies are best for affiliate marketing?
  • How do I become an affiliate marketer?
  • What are the best affiliate marketing channels?
Module 22 Google Adsense: 6 Hours
Theory: 3 Hours | Practices: 3 Hours
  • Adsense Policy?
  • Getting Approved by Google
  • Best Practices in Adsense Code Generation
  • Integrating Code to your Blog
  • Making Money Through Adsense
  • Tracking the Earnings
  • Improving CTR
Module 23 Quora Marketing : 6 Hours
Theory: 3 Hours | Practices: 3 Hours
  • Quora for Content Marketing
  • Quora for Business
  • Quora Ad Products
  • Targeting Type
  • Set up a Campaign
  • Objective
  • Design your Ads
  • Measure & Optimize
  • Remarketing
Module 24 Online Reputation Management (ORM) : 3 Hours
Theory: 1 Hours | Practices: 2 Hours
  • Online Reputation Management (ORM)
  • Overview of Online Reputation Management (ORM)
  • How to Listen Online for Brand Conversations
  • Online Reputation Management Tools
  • Real Time Analysis & Measurement
  • Dealing with Negative Conversations
Module 25 Digital Marketing Freelancer : 6 Hours
Theory: 2 Hours | Practices: 4 Hours
  • Understanding the Freelancing Platform
  • Setup Professional Account on Freelancing Marketplace
  • How to Get your First Projects
  • How To create contracts and collect payments
  • How to Build Portfolio
View More
Download Complete Syllabus

20+ Digital Marketing Course Certification

You will be assisted to get 20+ valuable digital marketing certificates under different domains on successful completion of your digital marketing course.

Semrush Certifications

SEMrush Certification (6)

Hubspot Certifications

Hubspot Certifications(3)

Google Ads Certifications

Google Ads Certifications (6)

Tag Manager Certifications

Tag Manager Certification

Google My Business Certifications

Google My Business Certifications

Canva Certifications

Canva Certifications

Google Admanager Certifications

Google Adsense Certifications

Google Analytics Certifications

Google Analytics Certifications

Linkedin Certifications

Linkedin Certifications

YouTube Certification

Live Project & Case Studies

Website Development

Get hands-on experience in creating and developing a static CMS website using WordPress.

Real-time SEO

Work on live SEO projects and gain practical expertise on key elements of SEO Techniques.

Optimize Local Places

Get hands-on practice in creating and optimizing a local business on google and bing places.

Launching Search Ads

Create effective of Google search Ads that include different bidding, and tracking strategies.

Master Copywriting

How to content for the company’s website, blogs that would help the website to rank better.

Upskill Digital Design

Using Canva to Build digital designs for blogs, website, social media and display ads.

Create Paid Campaigns

Get a chance to work on different paid online campaigns from social media to Google ads.

Social Media Managment

how to create, post and re-post to drive organic traffic online through social media profiles.

Digital Marketing Tools Covered

So from Google to Microsoft, our courses have got you covered.

Keyword Planner
Search Console
Web Analytics
Semrush Academy
Hubspot Academy
Mailchip Certifcations
Google Ads Certicatios
Facebook Ads Certifications
Canva School
Buzzsumo
Gramerly
Google Adsense
YouTube
WordPress
Tag Managers

Who is this Course for?

  • Business or Website Owners
  • Job Seekers
  • Sales Professionals
  • Entrepreneurs / Solopreneurs
  • Aspiring SEO freelancers
  • Freelancers from any gig
  • Students looking for Intenship
  • Aspiring marketing Professionals
  • Looking for a career switch
  • Looking for work from home jobs

Fast-track Your Career

Let your dream comes true with Courseinn. Step into your career by availing our industry expert’s career advice.

Maximum Salary Hike

300%

Open Jobs in the Market

1,50,000 +

Industry Average Salary

10 LPA

Our Students Working Here

Join 3K Courseinn Academy’s members from companies like these.

Amazon
Bigziel
HCL Tech
San Global
Cookd
Colon Tech
Iopex
Success Resources
Galatta
Simplyweight
Mentor

Know your Mentor

  • Co-Founder of Bigziel
  • Worked at SR Global
  • Experience in Agency and Product companies
  • Worked in a wide variety of industries
  • 12+ years of SEO & Digital Marketing experience
  • Successfully Trained 1000+ Students

Hi, I am Iyappan Kalimuthu, a Digital Marketing Expert, Consultant, and Mentor. I have been practicing digital marketing since 2010.

I have experience of working in industries across a wide range of niches/domains such as Education, Industrial Tools, Classified websites, E-commerce, Saas Products, Beauty, Health, and Travel.

I have been passing on my knowledge as an online and offline trainer to those who want to build their career in Digital Marketing and to those who need marketing skills to advance further in their profession.

Fast-track Your Full Stack Development Career

Let your dream comes true with Courseinn. Step into your career by availing our industry expert’s career advice.

Maximum Salary Hike

200%

Open Jobs in the Market

2,50,000 +

Industry Average Salary

15 LPA

Our Students Working Here

Join 1K Courseinn Academy’s members from companies like these.

Acenture
Bigziel
HCL Tech
Simplyweight
Reynolds
TCS
Sweggy
Simhappy
Meesho
Byjus

Genuine Reviews For Couseinn Full Stack Web Development Course in Chennai

Senthilarasu
Senthil Arasu 1 review
2 Weeks ago
NEW

I'm Senthil I have completed my front end development course in Courseinn academy. Mr.Bharani sir is our trainee for us, He is very helpful for us to gain technical knowledge.They providing Internship it is very helpful to improve our skills.Thanks for courseinn academy.

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Puniya Salish
Puniya Salish 1 review
2 Months ago
NEW

I have completed web designing course at coursein academy. In which i gathered lot of knowledge in web designing. Moreover they are providing more practical sessions which was helpful in understanding each concepts.

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Aarthi Jaisankar
Aarthi Jaisankar 1 review
6 Weeks ago
NEW

I studied Frontend development course at Courseinn Academy.....My trainer Mr.Bharani was very helpful in teaching all concepts with live examples . Overall it's a best place to learn Frontend development.

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Syed Ahamed
Syed Ahamed 1 review
6 Months ago
NEW

I done web development course here. training was good. My trainer Mr. Senthil taught each and every concepts in a clear way with real use case. Thanks to Senthil sir and Courseinn.

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Abirami Badhe
Abirami Badhe 1 review
8 Weeks ago
NEW

I had a wonderdul experience in courseinn academy learning front-end web development from Mr karthick, who was extremely skilled both as a teacher and as a developer. I'd most defenitely recommened this institution for learning any new course from scratch.

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Raja Pandiyan
Raja Pandiyan 1 review
1 Month ago
NEW

I completed my Frontend developer course in Courseinn through online. While joining I thought online will not be good option, but I was wrong, they conducted live sessions with their developers is very helpful. Cleared all my doubts without hesitation which I didn’t expect.

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Full Stack Developer Course Details
Course Modules 60+ Modules
Training Mode Offline/Online
Capstone Projects 10+ Projects
Internship Upto 6 Months
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